About

Professional Summary

Dynamic and results-driven marketer with over 4 years of experience specializing in digital marketing and communications. Proven expertise in leveraging viral marketing tactics to enhance brand visibility and drive growth. Skilled in data-driven campaign optimization, brand storytelling, and digital content creation, with a track record of significantly improving ROI and KPIs. Adept at leading cross-functional teams and collaborating with clients to develop and execute strategic marketing initiatives. Known for effective communication, creative problem-solving, and a passion for fostering innovative marketing solutions. Ready to bring my skills and enthusiasm to contribute to the success of a dynamic organization.

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Skills

Digital Marketing Strategy Viral Marketing Tactics Content Creation

Social Media Management SEO & SEM Lead Generation Creative Design

Project Management Stakeholder Communication Data-Driven Analytics

Market Research & Analysis Internal Communications Event Promotion

Work Experience

May 2023 - Present

Marketing Strategist

Freelance

Utilized data analytics to evaluate campaign effectiveness, optimizing marketing tactics to improve ROI and KPI attainment. Crafted compelling pitch decks tailored to diverse industries, effectively communicating brand narratives and value propositions. Collaborated closely with clients to understand their vision and objectives, delivering custom design solutions aligned with brand identity. Generated engaging content for social media platforms, blog posts, newsletters, and marketing materials, increasing audience engagement and brand visibility.

Mar 2024 - May 2024

Project Coordinator

Anthology Communications, LLC

Managed the CREC Networking Mapping Project, overseeing a database of 2,000 organizations. Ensured data quality and accuracy through meticulous validation and categorization processes. Effectively communicated with stakeholders, escalating critical concerns to appropriate departments. Enhanced data accessibility and usability by segmenting and organizing lists, and implemented updates to optimize the network mapping.

Nov 2020 - Mar 2023

Global Marketing & Communications Assistant

Sannam S4 Group

Collaborated with the Executive Director of Marketing & Communications to develop lead generation campaigns, building pipeline and revenue growth. Managed and grew new brand social media accounts by 88% within a year, improving brand awareness and driving website traffic. Created SEO-friendly lead generation landing pages, increasing conversions by 90%. Assisted in designing and implementing promotional collateral, emails, and social media posts for global campaigns.

Internal Communications Associate

Worked with the Head of Communications to create and distribute engaging content, including emails, videos, and magazines, increasing employee retention by 37%. Developed resilient internal processes for swift MarComms engagement. Built and fostered an online global community for employees across 18 time zones, leveraging technology for daily collaboration. Assisted in executing and creating content for global town halls, boosting employee participation and engagement.

Assisted the Chief of Staff with research and project management during the company’s strategic planning phase. Led research for developing a customer portfolio pool for the non-profit sector, contributing to Sannam S4’s future expansion. Recorded meeting minutes and compiled them for future organizational reference. Collaborated with colleagues to efficiently accomplish ad-hoc tasks, increasing project efficiency.

Project Management and Operations Intern (Office of the CEO)

Jul 2019 - Dec 2019

Marketing Intern

French-American Chamber of Commerce Dallas/Fort Worth

Assisted with office management and communications with FACC members. Analyzed data from over 250+ contacts in the Drupal CRM system, improving information accuracy by 85%. Researched over 100 companies to generate a list of potential leads for events. Promoted company events and services on social media platforms, increasing brand awareness. Gained foundational knowledge in marketing and organizational operations, discovering a passion for marketing and customer relations.

Education

The University of Texas at Dallas

Bachelor of Science - Business Administration ( May 2020)

Certifications